Harry Brignull, A UX Practitioner and academic of cognitive science, was possibly the first to identify dark patterns in 2010. Here’s a great video explaining dark patterns with examples. Ines Pimentel Via Unsplash What are Dark Patterns? I’ll also point out some examples of some dark patterns used, how they cleverly leverage smart design considerations to dissuade users from making favorable decisions, and how those considerations are willfully absent when users are about to make an unfavorable error. In this article, I’m going to deconstruct the psychology, color theory, and compositional elements UX design uses to trick me (in under 3 minutes), and my 3-day journey to cancel and get a refund from Evernote. Luckily, I could reflect and review on my drop-off points because I had a screen recording of myself getting manipulated into subscribing for the premium subscription of Evernote on ios. That may be, I moved through the onboarding too quickly, and I need to rethink my decision-making process. How the subtle use of dark patterns helps companies cash-in off of freemium acquisition.
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